The world is always in a constant change, like our lifes. It´s something natural, biological. In this cicle, time is what makes possible to us see things changing and understand why change happens.
Time isn´t equal to all people, animals and all kind of beings. Each person feels on their own way time passing. Sometimes we don´t see time passing and passing.
But there is a useful tool, History. With History is possible to have this consciousness of time and its passage through the records of temporal forms of life, natural processes, the discoveries in all fields. With all these changes, habits, tastes, shapes and ideologies change too.
With all this conversation I will not talk about clocks, I will show you the change in time of a logo. This logo is from a brand that today don´t exist anymore because another company bought this brand. The logo is one of the bests in all history, the Shell´s logo. Who don´t remember Shell´s logo? Everyone I think.
It´s a shame don´t see this image anymore in my days instead seeing Repsol´s logo.
Going back to the inicial subject, I bring this logo because he suffered various alterations across his history, that make possible to us see the change of taste, form and colour in logo´s design and his ideologies.

shell´s logos










